Economic Profile

The composition of the local economy can be determined by using the “At Work by Industry” measure of the most recent census of population data. The economic sectors are weighted according to current employment levels rather than economic value. Data for 1996 reveals the following percentages for the combined West Cork, Lee and Owenabue Valley areas: 

 

Area

Nat. Ave.

Agriculture

20

10

Manufacturing

18

19

Building

8

7

Utilities/Transport

5

7

Commerce

18

21

Public Administration

4

6

Professions

16

18

Other

11

12

(Source: GAMMA,1998)

The figures reveal a considerable dependence on agriculture and agricultural related activity within the region.  Whilst agricultural employment has decreased dramatically in recent years, its proportion of the total workforce at 27% and 20% for 1991 and 1996 respectively, still represents twice the national average for those years. Considerable variations exist in agricultural employment at DED level. In eastern areas it comprises as little as 5% as opposed to 60% of total employment in some western areas.   Employment in the construction sector also exceeds the national average. In light of the recent economic growth, it is believed that employment in this sector has expanded dramatically, in many cases absorbing the declines in agricultural employment in western areas.  The region accounts for a lower level of employment in the professions, commerce and public administration.

A further measure of commercial activity within the region is contained in the IDS business database.  This records a total of 3,822 companies registered in the West Cork, Lee and Owenabue Valley area. Source: GAMMA (1999).  Companies classified as “retail” and “catering and hospitality” account for 40% of the total number, with Carrigaline and Bantry respectively accounting for the highest concentration of enterprises within these sectors.   A breakdown by SIC business classification is contained in appendix 5.

An assessment of the key components of the local economy is presented as follows:

Agriculture

By comparison with the national average of 10.2% employed in agriculture, West Cork at 20.1% is seen to be very dependent on this sector. There has been an actual drop in agricultural employment of 1,661 from 1991 to 1996. At DED level the picture is much starker in terms of dependency and the drop in numbers, particularly in areas away from the main towns and tourism zones.

DED

1991

1996

Ahil

64.9

47.1

Ballyfeard

60.6

45.7

Boulteen

62.9

51.7

Carrigbaun

61.2

44.3

Castleventry

64.8

59.3

Coulagh

67.9

46.4

Douce

62.2

59.3

Dromdaleague North

70.0

50.0

Dunmanus

66.2

63.0

Kilmoylerane

62.9

56.0

Kilnamanagh

66.4

45.5

Knocks

63.9

51.2

Mealagh

61.1

38.0

Sheepshead

66.1

50.8

                                Source: GAMMA (1999)

In light of current trends and EU and WTO proposals, the number of full time farmers is projected to fall by upwards of 50% over the next ten years, with an increase in part-time farming, the overall drop will be close to 32% Source: Department of Agriculture, Food and Rural Development (2000). In addition, competitive pressures due to world trade liberalisation will have a downward effect on prices thereby increasing the viability threshold for farm size. It is anticipated that new employment opportunities and new approaches to alternative farm enterprise will be required in West Cork for over 3,000 farmers.

Projected farmer numbers in West Cork by 2010

Commercial Full-time

2,300

Viable Part-time

2,707

Non-viable

2,757

                                Source: Galvin, J., 2000.

The older age profile of Irish farmers has a significant impact on the type of farming pursued and the longer term viability of farm enterprises. Based on 1991 figures the situation in West Cork was relatively favourable, and the percentage over 65 was lower than the rest of Ireland, with a higher number of young farmers (defined as being under the age of 35 years). This is perhaps a result of the prevailing practice of farm transfer prior to the death of the owner. In turn the Farm Retirement Scheme has also been particularly popular among West Cork farmers. Source: Teagasc (1999).

 

The Rural Environmental Protection Scheme (REPS), introduced in 1994 is a voluntary scheme providing payments to farmers that implement an agreed management plan for land use, waste and the protection of natural habitats. The scheme has had limited appeal in West Cork due to the intensive grazing levels in most of the area. REPS farms are most common on the western peninsulas, where upwards of 50% of farms are involved in some DEDs. Source: Teagasc (1999).

 

The area is characterised by relatively small farms, which are very often fragmented. Source: Lafferty (1999). Whilst average farm size at 28.5 hectares is close to the national average of 26 hectares, there is a higher proportion of rough grazing land (generally poor land for beef or sheep production), this is concentrated in the western upland areas.

Dairying is the most important sector with 42% of farms involved, there are also significant numbers of beef, sheep and pig farmers in the region Source: Lynch, (1999). Sheep farming is concentrated in the western uplands. Whilst the margins being earned in the dairy sector at present are reasonable the longer term outlook is poor, the 1998 estimate being £568 (€721) to £889 (€1129) per cow. These figures representing a 3% price reduction from 1997. Source: Haase

(1999). It is also anticipated that increases in quota recently granted to Ireland and 4 other member states will result in a further decline in prices Source: Binfield  (1999).

Farming Regions 1991

Source: Lafferty et al., 1999

The southeastern part of the LEADER area – east of Kinsale has quite a number of tillage farms, mostly barley but also a quantity of wheat and sugar beet. Inland in the eastern half of the area mixed tillage and dairy farming is common. Horticulture, including vegetable growing, fruit, flowers and nursery stock, continues to decline in the area.  This is most marked in the west of the region where there has been a decline of 55% to 100% throughout. Vegetable growing is concentrated in the area around Cork City and along the Lee Valley. Fruit growing is likewise found near the city and also around Bandon.  West Cork LEADER Co-op has been involved in a number of growing initiatives in these areas particularly daffodil and onion growing.

Organic Farming

Organic farming has the potential to offer greater returns per hectare and as such may be of interest to small holders. This can be illustrated by the gross margin for beef production per hectare on an excellent conventional farm which is estimated at £590 (€749). For an organic farm in its third year of production a gross margin of £907 (€1152) is achievable. Source: Reck (2000).  Likewise the return on labour can be up to 24% greater. Source: European Commission (1999). This is particularly significant when combined with the need for greater labour intensity, suggesting that organic farming should help to reduce the decline in agricultural employment.

Organic farming in West Cork has grown to a stronger position than in any other part of Ireland, with approximately 10% of all registered producers. Within the region the dispersal of organic farming largely follows the geographic pattern of rough grazing land – the western uplands and peninsulas.  As such it has to date had little impact on the more commercial intensive farming in the areas with more productive land. This mirrors the national situation, where organic production is biased towards the west. This has resulted in a serious shortage of organic feedstuffs for winter finishing of animals, as the grain used for these is traditionally grown in the east.

The table below gives details of what is being produced on organic farms. Beef and lamb predominate. In many cases these are being produced on the same farms. Grassland is the main land use, with fruit and vegetables being grown on many units. Mixed farming is characteristic of the organic sector. In a recent national study by An Bord Bia it was found that 26% of fruit and 35% of vegetables were grown for home use. Source: Reck (2000). It is clear therefore that production levels are relatively low and in many cases non-commercial in nature.

Organic Production in West Cork LEADER Area

Product type

Symbol Holders

IOFGA

No. (Total 63))

Organic Trust

No. (Total 34)

%

of 97

Grassland

61

28

92

Lamb

33

12

46

Beef

33

7

41

Fruit

10

27

38

Vegetables

16

13

30

Herbs

3

7

10

Poultry

6

 

6

Goats

4

 

4

Pigs

3

1

4

Nursery stock

 

4

4

Dairy Products

 

1

1

Product type

In Conversion

IOFGA

No. (Total 25)

Organic Trust

No. (Total 34)

%

of 59

Grassland

24

34

98

Beef

15

8

39

Lamb

12

6

31

Fruit

 

10

17

Vegetables

3

7

17

Poultry

3

 

5

Goats

2

 

3

Pigs

2

 

3

Nursery stock

 

2

3

Dairy Products

1

 

2

Source: IOFGA and Organic Trust member lists, 2000. In addition there are 2 farmers in the area that are part of the Demeter scheme.

Whilst consumer attitudes to organic food in Ireland are positive, expenditure by consumers is low – one in three households buy organic produce at least once every three months but only spend an average of £20 (€25) per month Source: Bord Bia (2000). Urban areas account for most of sales but production is largely at remote locations removed from markets.

Production is expected to grow by 20-30% nationally over the next three years. This should allow the development of more viable outlets for produce as the limited quantity and seasonality of supply have been major constraints in market development to date.

Regulation has been the remit of three independent bodies until now, however, the Department of Agriculture has recently announced that it is to take on the role of regulator. It has adopted EU standards as the basis for certification, these are Considered to be lower in their demands than those currently in use.


There is concern among the existing bodies that this will have a negative impact on Irish organic exports and consumer confidence. Perhaps of greater concern is the loss of the expertise and the structures created by these bodies. The move may, however, encourage a greater number of commercial farmers to convert at least part of their enterprise to organic.

West Cork should be well placed for development in this sector based on a number of factors:

 

1.        Significant level of existing local knowledge may have snowball effect both in terms of demonstration value and access to support.

2.        Younger age profile among farmers relative to other regions where organic farming is practiced.

3.        Established marketing structure for local food products – Fuchsia Brand.

4.        Innovative secondary processing food sector among which there is a demand for organic ingredients.

Fishing

Fishing and mariculture are critical industries in the economic make-up and future of the area. The southwest (Cork and Kerry) has one of the major concentrations of seafood industry within the state, representing about 15% by value of the national wild fish landings and about 20% of aquaculture production. Apart from inshore and offshore fishing, the industry includes processing, aquaculture, ancillary sectors and support services (packing, transportation, marketing, equipment manufacture and maintenance). The seafood industry provides employment for over 5,000 people in Cork County Source: National Strategy Review Group on the Common Fisheries Policy, (1999), at least 75% of which is reckoned to be with the defined territory. This means that about 3,750 people in total depend on the industry for at least a part of their income, which includes about 2,500 who are directly involved, see estimates below.

 

Full-time

Part-time

Fishing

550

180

Aquaculture – mussels (77%), oysters (19%), salmon (8.5%), trout etc.

330

476

Processing

315

420

Ancillary employment

210

90

Total

1,405

1,166

Sources: NSRG (1999); Fitzgerald (1999)

There are 12 fishing ports in the region, the largest port in the area and second most important in the state being Castletownbere.   There are a further 5 secondary ports and 6 others as listed below.

Port

Tonnage

Value £IR 000

Total all ports

27,166

23,659/€30041

Castletownbere

12,761

10,960/€13916

Baltimore

3,509

2,727/€3463

Bantry

2,945

1,551/€1969

Union Hall

2,911

3,218/€4086

Kinsale

1,614

1,809/€2297

Schull

1,024

1,205/€1530

Crosshaven

417

462/€587

Castletownshend

}

 

Crookhaven

Glengarriff

Combined landing 1,986 tonnes

Dunmanus Bay

 

Clonakilty

       

Source: Fitzgerald (1999)

Most of the ports are located in areas where factors such as distance from main economic centres, sparse population and poor agricultural land combine to reduce employment opportunities.  The income from part-time employment in fishing, processing and aquaculture makes an essential contribution to livelihood where alternative incomes may be insufficient or seasonal (farming and tourism). Source: National Strategy Review Group on the Common Fisheries Policy, (1999)

The fishing industry faces a number of challenges over the next five years for in terms of structural change, fleet modernisation and the development of processing facilities (particularly larger scale units). The Department of the Marine’s capital support for private and co-operative investment is ongoing with new programmes currently being prepared.  Significant upgrading of the whitefish fleet, particularly in Castletownbere, has taken place over the last few years. This has been matched in part by investment in primary processing facilities on shore (sorting, grading and filleting), though there remain areas to be addressed particularly as large quantities of ungraded fish are still shipped to the Continent for further processing prior to retail.

The continuity of the supply of quality raw material is largely dependent on the capability of the offshore fleet to operate in waters distant from home ports and in all weather conditions. Quota restrictions in place on a number of the most important species remain a limiting factor.  However, there remain significant opportunities to be realised among non-quota species and in aquaculture, which is not subject to production quotas. 

Recent pronouncements from the European Commission on the conservation of fish stocks are seen as likely to impact negatively on existing quotas and on support measures for the industry.

Increased output and higher value added is required from the secondary processing sector. This has been spearheaded by a number of smaller companies in West Cork, particularly in the shellfish sector, smoked fish and frozen fish. The small scale of most enterprises, however, remains an issue in terms of market development.

Working conditions and the low number of young people entering the industry – both on and off shore, are challenges to be addressed. The recent establishment of a fisheries training centre in Castletownbere by BIM should provide an impetus for change in this respect.  The West Cork LEADER Co-op, in conjunction with the Irish South and West Fisherman’s Organisation has also run a programme with transition year students to encourage consideration of the industry as a career option.

Forestry

 

Total land area under forestry in the region is currently about 26,000ha Source: SWS Forestry (2000), or 7.9%. The land planted is largely marginal agricultural land, much of which was formerly unenclosed mountain or bog. Government policy is to increase national tree cover to 17% by 2030.  Less than 17% of woodland in West Cork is broadleaf, the remainder being coniferous (79%) or mixed. Source: An Taisce, West Cork Woodland Survey, (1998). It is national policy to increase the level of broadleaf trees being planted to 20%.

About 24% of forestry is privately owned, although 77% of new planting in 1998 was private.  Source: Irish Timber Growers Association, (2000). The majority of private planting was undertaken by farmers (78%), although there is also a minor level of planting by investors Source: Lafferty et al., (1999). The Text Box:  introduction of the REPS scheme has slowed down the rate of private planting due the higher costs of acquiring land.

Annual premia to farmers of £175 (€222) to £290 (€368) per hectare of coniferous plantation, often on poor land are an important source of income for farm enterprises that may be marginal. Annual premia for broadleaf plantations are within the band of £250 (€317) to £340 (€431). Such grants are payable for 20 years and are coupled with an initial grant for planting.

  There were 102 people directly employed in forestry in 1996. In addition, there are significant numbers employed in the associated timber industry – sawmills, pulp and pallet manufacture.  The largest sawmill in the area employs c.120 people.  Almost all commercial timber is softwood from coniferous forests.

  Woodlands and forests can be an important part of the local environment if properly managed. They can provide habitats for a diverse range of flora and fauna, provide a renewable natural resource and offer a valuable local amenity.  The West Cork Woodland Survey carried out by An Taisce West Cork in 1998 details the special interest value of woodland states:

“Landscape and scenic interest, was the most commonly recorded special interest feature – 61.4% of woodlands fall into this category. West Cork is dependent on tourism, which in turn is dependent on preserving the natural beauty of the landscape.  Maintaining broadleaved woodlands as landscape features, should clearly be a priority.  The Department of the Environment booklet on Tree Preservation Orders (TPO), suggests that Councils survey their trees and woodlands with a view to protecting those which, among others: have intrinsic beauty which can be appreciated over a wide public area; contribute to the distinctive character of an area or are a significant feature of an important scenic view.  Unfortunately, there are only a handful of TPOs in place in West Cork.”

SPECIAL INTEREST  VALUE

BROADLEAVED & MIXED WOODLANDS

Out of 459 woodlands

%

Special Interest

 

Scientific

42.5

Recreation

20.9

Landscape

61.4

Education

14.8

History

22.7

The survey also records damage to woodlands and threat of further damage. Most of the broadleaved/mixed woodlands face some form of threat, the major causes of damage being grazing (35.5%), felling (19%) and invasion by exotic species particularly rhododendron (13.7%).  The involvement of farmers with REPS, has had a positive impact on the management of existing woodlands.

 

There is growing concern among local communities at the level and nature of coniferous planting in certain areas of West Cork.  This is voiced where sitka spruce plantations blanket whole areas without regard for visual impact and the existing contours of the landscape. Clear-felling large areas, though less common, is still practiced. This can result in not only in the visual degradation of the landscape, but can also have a detrimental effect on habitat, soil and water quality.

Text Box:  
Clonakilty Public Library and County Council Offices

Local Services

The West Cork, Lee and Owenabue Valley region contains variable levels of services sector development.  In recent times, the strongest level of employment growth has been in private sector services and in commerce and retail adjacent to urban areas. The services sector has been the major source of employment growth in the area accounting for 96% of employment growth from 1991 to 1996. Whilst over 53% of all jobs in West Cork are in services, this is still well below the national average at 64%.

For the most part, service sector growth has been fueled by the growth in consumer spending and demographic changes.  In this respect, population growth and the comparatively high levels of household income in the region’s larger towns has been a key growth driver in local private sector service employment.  In particular, the region’s economic infrastructure has benefited from an increase in the provision of a broad range of professional services.  Aside from professional services however service sector employment can be poorly paid, part-time/seasonal and with limited opportunities for progression.  The viability of some local services can also undermined by seasonal fluctuations in demand.

Growth in the internationally traded services sectors has been modest, although the increase number of consultancies and specialist professional services operating from the region suggests potential in this sector.   Furthermore, the development of the West Cork Technology Park will accommodate a diverse range of activities including software development, ISP/ASP’s, shared services, back office operations, electronic publishing, technical support and research and development.  All these disciplines represent the “New Economy” and illustrate the success of the strategy for technology sector growth initiated by the West Cork LEADER Co-op. Future growth in this sector will be critical to diversifying the region’s economic base.

The following table denotes the key services available locally at the beginning of 1999.

Public Services

No.

Head Post Offices

District P.O.s

Post Offices

3

3

85

Garda Stations

District Courts

32

2

Secondary schools

25

Primary Schools (of which 5 are Gaelscoileanna)

88

Hospitals – General

                     Community

1

8

Health Centres

21

Social Welfare Offices

8

Public Libraries

9

FÁS Employment Services Offices

1

 

 

 

 

Private Services

No.

Bank Branches

Sub Offices

28

3

Credit Unions

9

Accountant’s Offices

39

Dairy Co-ops

  Branch outlets

4

30

Playschools/childminders (reg.)

86

Doctors (G.P.)

Miscellaneous Private Services

90

 

The public services provided, in particular schools, post offices and health care, are critical to the viability of rural communities. The future of the a range of public sector services is threatened by a range of factors including:

1.        Rationalisation within the public sector. Whilst the wave of post office closures of the early 90s has been temporarily halted as pressure on government expenditure has eased, nevertheless, such services remain vulnerable.

2.        Alternative means of delivery.  The increased use of telephone and internet banking have already led to bank sub-office closures.  A further erosion is expected over the short to medium term.

3.        Labour shortages have led to cutbacks in service in the health care sector in urban areas, but the threat may soon affect rural areas.

4.        Increased mobility has led to the further centralisation of services in Cork City and the urban areas. Not only does this put pressure on local shops but also results in declining use of schools and local post offices and other local services.

5.        Changing demographics. Declining and/or aging population in villages arising from the lack of serviced development land in rural areas.

Quite apart from its contribution to local employment, the provision of a good range of services will assist rural communities thrive and prosper.  It is also critical in attracting new commercial investment to the region, vital factors in ensuring the viability of local communities, existing businesses and to the active management and care of the countryside.   Conversely, poor service infrastructure undermines rural viability, social fabric and family networks with adverse effects on the economic and social well-being of rural communities.

Manufacturing

  Manufacturing accounts for almost a fifth of the region’s employment, a proportion which has remained largely static over the last decade. In order to assess the economic value of the sector, it is worth distinguishing between the nature and scale of local manufacturing activity. The key components of the region’s manufacturing base are pharmaceuticals, electronics, food processing, textiles/clothing, furniture/timber processing, craft, plastics, light engineering, as well as general building materials and agri-related activities.  The region’s prime natural resources as well as the ready availability of development supports from Enterprise Ireland, the South & West Cork Enterprise Boards and the West Cork LEADER Co-op has allowed a number of SME’s to take advantage of commercial opportunities in value added processing on domestic and overseas markets.  In all approximately 50% of local manufacturing firms are involved in food, fish and agri- related activities with these firms forming the core of the manufacturing base in remoter rural locations.  However rationalisation within the retail sector and the advent of central billing/distribution as well as the discipline involved in servicing export markets, while prompting new product development and investment in improved plant and processes, is expected to impact on a significant number of smaller firms in the region.  Additional pressures on the indigenous manufacturing sector will come in the form of labour shortages, access to markets, new technologies and contractions of agriculture and fisheries output.

 

 

 

The greatest concentration of non agri-related manufacturing activity tends to be found in towns adjacent to Cork. Centres such as Ringaskiddy, Carrigaline, Ovens, Bandon, Kinsale, and Macroom, although drawing considerable employment from Cork, also provide considerable local employment opportunities and as well as important linkages to local services.   The location of these enterprises clearly demonstrates that infrastructure, labour availability and access to markets are key determinants in supporting manufacturing activity.   Conversely, the greater the distance from the city the lower the concentration of manufacturing activity.  Clonakilty, Skibbereen, Bantry, Castletownbere, and Dunmanway all support a reasonable degree of manufacturing activity.  In addition, the presence of manufacturing firms in villages such as Ballineen, Ballinadee, Enniskeane, Drimoleague, Kilbrittain, Drinagh and Durrus accounts for a higher than average level of manufacturing employment in remoter locations.

Inward investment supported by the IDA to the region is comparatively modest. Again the greater proportion of this investment favours eastern locations, notably the clustering of healthcare and pharmaceutical concerns in Ringaskiddy and the harbour area. Significant investments have been made in EMC, Alcatel, Eli Lilly and Schering Plough (Brinny) Co., while Schaeffer Electronics, Rowa, Ship Co. Ltd, Donovan Medical Equipment and General Semiconductors represent IDA investment in remoter rural locations.

Information Technology

In recent years information technology has emerged as a sector in its own right and in a local context represents the most credible attempt to broaden the economic base of the region. The dramatic success of the Irish Economy correlates closely with significant success on the part of the IDA in attracting industry leaders in software and technology.  While West Cork has profited from a shift in IDA policy designed to achieve a greater balance in the dispersal of investment to the regions, the area has impressively marshaled its key resources to attract overseas technology investment. These include good telecommunications infrastructure, exceptional quality of life as well as access to a skilled labour pool.  Recent studies confirm the availability of a local graduate labour stream

“ The conclusion drawn from the study is that there is an adequate supply of qualified IT personnel originating from the region.  There are approximately 2,487 places available in technology courses in the Munster region alone.  Of these an average of 45.8% are taken by Cork students and of them 21% are from West Cork.  With the number of these places growing at 6.3% a year, there will be an average of 336 students from West Cork graduating from technology courses each year over the next five years”.  Source: ESRC/UCC (1998)

“There is an adequate IT skills base capable of sustaining an IT industry in West Cork employing 2000-3000 graduates in the medium term”. Source ESRC/UCC (1999)

Animation and capacity building initiatives on the part of the West Cork LEADER Co-op have led to the development of the West Cork Technology Park.  This comprises almost 27,000 m2 of high specification office and manufacturing accommodation and is the prime focus for IT investment in the region.   Currently two overseas companies and an indigenous IT enterprise with employment targets in excess of 200 have located in the park in the last year, while a number of other enterprises are expected to locate in the facility in the short term. 

Notwithstanding the significant increase in technology skills and capabilities in local services and manufacturing concerns, one of the critical issues for the region will be how best to utilise the presence of industry leaders such as EMC, and Alcatel, the West Cork Technology Park as well as the region’s resources and competitive advantages in developing an indigenous IT sector.  To date, the development of indigenous IT enterprises has been modest although notable successes include 1-2 Travel.com, irishmobiles.com, B2Bsoft and Data Warehousing Network. 

Tourism

The area is situated within one of the country’s prime tourism destinations, the Cork/Kerry region, which attracted visitor numbers of 2,946,000 and tourism earnings of £588m (€747) in 1999.  Overseas visitors account for 53% of the region’s tourism traffic and account for the greatest proportion of revenue earnings, at 66%. Source: Bord Fáilte (2000). In determining the economic value of tourism, research suggests that 51 jobs are supported for every million pounds of out of state tourism expenditure and 36 jobs for the equivalent expenditure by domestic tourists. Source: Deane and Henry (1995). In this respect, tourism can be seen as a critical element of the region’s economy.

The appeal of West Cork and the Lee and Owenabue Valleys is based primarily on the rugged landscape, coastline, environmental quality and its attractive towns and villages.  Emerging trends and the increased sophistication of international tourism favour the product base currently being developed in the region, with increasing demands for environmental quality and a growing preference for natural resource type activities and amenities. In recent years the region has seen a considerable investment in new accommodation in all categories, and to a lesser degree in amenities and facilities. The spatial distribution of this investment, allied to the region’s prime fee paying visitor attractions at Garnish Island, Bantry House, Mizen Vision, Model Railway Village and Charles Fort confirm the special appeal of the coastline. 

 West Cork enjoys a high recognition factor in domestic and overseas markets and benefits from direct air and sea access from lucrative British and Continental markets. Whilst sub-regional data is difficult to assess, the most recent estimates derived from regional data and analysed against supply inventories suggest annual tourism traffic in excess of 500,000. Source: Tourism & Leisure Partners (1996). The visitor capacity to the region can be quantified by an assessment of the approved accommodation base.

Product

No. of Establishments

Capacity

Hotels

34

1040 rooms

Guesthouses

25

221 rooms

Bed & Breakfast

238

979 rooms

Caravan & Camping

10

668 pitches

Hostels

17

408 beds/63 rooms

Self Catering

556

1596 rooms

Specialist Accommodation

4

N/A

Total

 

 

Source: Bord Fáilte (2000)

 

 An assessment of the origin of visitors tallies closely with regional statistics, with Continental and British visitors predominant.  In recent years however, domestic visitor numbers to the region have increased appreciably. Source: Fuchsia Brands Ltd. (2000).  In employment terms it is believed that overseas tourist expenditure directly sustains in the order of 1800 jobs with domestic earnings accounting for an additional 500 jobs. When seasonality and the part time nature of employment is considered, full time job equivalents of 1200 for the region are estimated. 

 

Enquiries and bookings of accommodation through the network of Tourism Information Offices represent a useful measure of the region’s tourism throughput.

 

 

Enquiries

Bednights

 

1998

1999

1998

1999

Skibbereen

30,191

29,171

1,705

1,509

Kinsale

56,343

61,977

7,287

7,842

Bantry

25,122

24,609

2,468

1,630

Glengarriff

1,530

4,590

158

436

Clonakilty

4,217

7,325

872

1,196

Total

177,403

127,672

12,490

12,613

Source: Cork/Kerry Tourism (2000)

 

Whilst the direct employment in tourism is comparatively modest, its significant regional distributive effect has led to the creation of employment and the maintenance of rural populations where few alternative opportunities have existed. Economically, socially and environmentally tourism represents a good strategic fit for the expansion of economic activity in the region, with benefits generally accruing to small owner managed enterprises.   In addition the strong multiplier effect of tourism creates significant opportunities for complementary sectors such as food, fisheries, services and craft. Synergies between these sectors and their influence on regional identity and character now form the basis for local tourism development and marketing.  The West Cork Regional Branding Initiative has become an invaluable development tool in this respect, particularly given its emphasis on promoting product and service excellence.

Undoubtedly the recent investments in product development and marketing have been critical in maintaining the appeal and competitiveness of the region.  However, greater levels of effectiveness must be achieved in managing tourism demand, both in terms of numbers and timing, in an effort to reduce the considerable seasonal pressures that some local destinations experience.  Quite clearly the region possesses the undoubted potential, visitor appeal and the resources to increase tourism numbers, yields and revenues. There are however, a number of inhibiting factors to tourism development in the region.  Chief amongst these is seasonality which militates against the viability of businesses, new investment and the creation and maintenance of employment.  Currently tourism demand within the region is heavily concentrated within an eight week period, July-August.  In addition, further growth is restricted by labour shortages, flight access and schedules, limited niche market development, fragmented marketing, increased competition from emerging locations as well as the relatively long travel distance from the eastern conurbation which has traditionally restricted the development of lucrative off-peak weekend business.

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