The composition of the local economy can
be determined by using the “At Work by Industry” measure of the most recent
census of population data. The economic sectors are weighted according to
current employment levels rather than economic value. Data for 1996 reveals the
following percentages for the combined West Cork, Lee and Owenabue Valley areas:
|
|
Area |
Nat. Ave. |
|
Agriculture |
20 |
10 |
|
Manufacturing |
18 |
19 |
|
Building |
8 |
7 |
|
Utilities/Transport |
5 |
7 |
|
Commerce |
18 |
21 |
|
Public Administration |
4 |
6 |
|
Professions |
16 |
18 |
|
Other |
11 |
12 |
(Source:
GAMMA,1998)
The figures reveal a considerable
dependence on agriculture and agricultural related activity within the region.
Whilst agricultural employment has decreased dramatically in recent
years, its proportion of the total workforce at 27% and 20% for 1991 and 1996
respectively, still represents twice the national average for those years.
Considerable variations exist in agricultural employment at DED level. In
eastern areas it comprises as little as 5% as opposed to 60% of total employment
in some western areas. Employment
in the construction sector also exceeds the national average. In light of the
recent economic growth, it is believed that employment in this sector has
expanded dramatically, in many cases absorbing the declines in agricultural
employment in western areas. The
region accounts for a lower level of employment in the professions, commerce and
public administration.
A further measure of commercial activity
within the region is contained in the IDS business database.
This records a total of 3,822 companies registered in the West Cork, Lee
and Owenabue Valley area. Source: GAMMA (1999).
Companies classified as “retail” and “catering and hospitality”
account for 40% of the total number, with Carrigaline and Bantry respectively
accounting for the highest concentration of enterprises within these sectors. A breakdown by SIC business classification is contained
in appendix 5.
An assessment of the key components of the local economy is presented as follows:
By comparison with the national average
of 10.2% employed in agriculture, West Cork at 20.1% is seen to be very
dependent on this sector. There has been an actual drop in agricultural
employment of 1,661 from 1991 to 1996. At DED level the picture is much starker
in terms of dependency and the drop in numbers, particularly in areas away from
the main towns and tourism zones.
|
DED |
1991 |
1996 |
|
Ahil |
64.9 |
47.1 |
|
Ballyfeard |
60.6 |
45.7 |
|
Boulteen |
62.9 |
51.7 |
|
Carrigbaun |
61.2 |
44.3 |
|
Castleventry |
64.8 |
59.3 |
|
Coulagh |
67.9 |
46.4 |
|
Douce |
62.2 |
59.3 |
|
Dromdaleague
North |
70.0 |
50.0 |
|
Dunmanus |
66.2 |
63.0 |
|
Kilmoylerane |
62.9 |
56.0 |
|
Kilnamanagh |
66.4 |
45.5 |
|
Knocks |
63.9 |
51.2 |
|
Mealagh |
61.1 |
38.0 |
|
Sheepshead |
66.1 |
50.8 |
Source: GAMMA (1999)
In light of current trends and EU and
WTO proposals, the number of full time farmers is projected to fall by upwards
of 50% over the next ten years, with an increase in part-time farming, the
overall drop will be close to 32% Source: Department of Agriculture, Food and
Rural Development (2000). In addition, competitive pressures due to world trade
liberalisation will have a downward effect on prices thereby increasing the
viability threshold for farm size. It is anticipated that new employment
opportunities and new approaches to alternative farm enterprise will be required
in West Cork for over 3,000 farmers.
Projected farmer numbers in West Cork by 2010 |
|
|
Commercial Full-time |
2,300 |
|
Viable Part-time |
2,707 |
|
Non-viable |
2,757 |
Source: Galvin, J., 2000.
The older age profile of Irish farmers has a significant impact on the type of farming pursued and the longer term viability of farm enterprises. Based on 1991 figures the situation in West Cork was relatively favourable, and the percentage over 65 was lower than the rest of Ireland, with a higher number of young farmers (defined as being under the age of 35 years). This is perhaps a result of the prevailing practice of farm transfer prior to the death of the owner. In turn the Farm Retirement Scheme has also been particularly popular among West Cork farmers. Source: Teagasc (1999).
The
Rural Environmental Protection Scheme (REPS), introduced in 1994 is a voluntary
scheme providing payments to farmers that implement an agreed management plan
for land use, waste and the protection of natural habitats. The scheme has had
limited appeal in West Cork due to the intensive grazing levels in most of the
area. REPS farms are most common on the western peninsulas, where upwards of 50%
of farms are involved in some DEDs. Source: Teagasc (1999).
The area is characterised by relatively
small farms, which are very often fragmented. Source: Lafferty (1999). Whilst
average farm size at 28.5 hectares is close to the national average of 26
hectares, there is a higher proportion of rough grazing land (generally poor
land for beef or sheep production), this is concentrated in the western upland
areas.
(1999). It is also anticipated that increases in quota recently granted to Ireland and 4 other member states will result in a further decline in prices Source: Binfield (1999).

Source:
Lafferty et al., 1999
The southeastern part of the LEADER area – east of Kinsale has quite a number of tillage farms, mostly barley but also a quantity of wheat and sugar beet. Inland in the eastern half of the area mixed tillage and dairy farming is common. Horticulture, including vegetable growing, fruit, flowers and nursery stock, continues to decline in the area. This is most marked in the west of the region where there has been a decline of 55% to 100% throughout. Vegetable growing is concentrated in the area around Cork City and along the Lee Valley. Fruit growing is likewise found near the city and also around Bandon. West Cork LEADER Co-op has been involved in a number of growing initiatives in these areas particularly daffodil and onion growing.
Organic farming has the potential to
offer greater returns per hectare and as such may be of interest to small
holders. This can be illustrated by the gross margin for beef production per
hectare on an excellent conventional farm which is estimated at £590 (€749).
For an organic farm in its third year of production a gross margin of £907
(€1152) is achievable. Source: Reck (2000).
Likewise the return on labour can be up to 24% greater. Source: European
Commission (1999). This is particularly significant when combined with the need
for greater labour intensity, suggesting that organic farming should help to
reduce the decline in agricultural employment.
The table below gives details of what is
being produced on organic farms. Beef and lamb predominate. In many cases these
are being produced on the same farms. Grassland is the main land use, with fruit
and vegetables being grown on many units. Mixed farming is characteristic of the
organic sector. In a recent national study by An Bord Bia it was found that 26%
of fruit and 35% of vegetables were grown for home use. Source: Reck (2000). It
is clear therefore that production levels are relatively low and in many cases
non-commercial in nature.
Organic
Production in West Cork LEADER Area
|
|||
|
Product type Symbol Holders |
IOFGA No. (Total 63)) |
Organic Trust No. (Total 34) |
% of 97 |
|
Grassland |
61 |
28 |
92 |
|
Lamb |
33 |
12 |
46 |
|
Beef |
33 |
7 |
41 |
|
Fruit |
10 |
27 |
38 |
|
Vegetables |
16 |
13 |
30 |
|
Herbs |
3 |
7 |
10 |
|
Poultry |
6 |
|
6 |
|
Goats |
4 |
|
4 |
|
Pigs |
3 |
1 |
4 |
|
Nursery stock |
|
4 |
4 |
|
Dairy Products |
|
1 |
1 |
|
Product type In Conversion |
IOFGA No. (Total 25) |
Organic Trust No. (Total 34) |
% of 59 |
|
Grassland |
24 |
34 |
98 |
|
Beef |
15 |
8 |
39 |
|
Lamb |
12 |
6 |
31 |
|
Fruit |
|
10 |
17 |
|
Vegetables |
3 |
7 |
17 |
|
Poultry |
3 |
|
5 |
|
Goats |
2 |
|
3 |
|
Pigs |
2 |
|
3 |
|
Nursery stock |
|
2 |
3 |
|
Dairy Products |
1 |
|
2 |
|
Source: IOFGA and Organic Trust member lists, 2000. In addition there are 2 farmers in the area that are part of the Demeter scheme. |
|||
Whilst consumer attitudes to organic
food in Ireland are positive, expenditure by consumers is low – one in three
households buy organic produce at least once every three months but only spend
an average of £20 (€25) per month Source: Bord Bia (2000). Urban areas
account for most of sales but production is largely at remote locations removed
from markets.
Production is expected to grow by 20-30%
nationally over the next three years. This should allow the development of more
viable outlets for produce as the limited quantity and seasonality of supply
have been major constraints in market development to date.
There
is concern among the existing bodies that this will have a negative impact on
Irish organic exports and consumer confidence. Perhaps of greater concern is the
loss of the expertise and the structures created by these bodies. The move may,
however, encourage a greater number of commercial farmers to convert at least
part of their enterprise to organic.
West Cork should be well placed for development in this sector based on a number of factors:
1. Significant level of existing local knowledge may have snowball effect both in terms of demonstration value and access to support.
2. Younger age profile among farmers relative to other regions where organic farming is practiced.
3. Established marketing structure for local food products – Fuchsia Brand.
4.
Innovative secondary processing food sector among which there is a demand
for organic ingredients.
Fishing and mariculture are critical
industries in the economic make-up and future of the area. The southwest (Cork
and Kerry) has one of the major concentrations of seafood industry within the
state, representing about 15% by value of the national wild fish landings and
about 20% of aquaculture production. Apart from inshore and offshore fishing,
the industry includes processing, aquaculture, ancillary sectors and support
services (packing, transportation, marketing, equipment manufacture and
maintenance). The seafood industry provides employment for over 5,000 people in
Cork County Source: National Strategy Review Group on the Common Fisheries
Policy, (1999), at least 75% of which is reckoned to be with the defined
territory. This means that about 3,750 people in total depend on the industry
for at least a part of their income, which includes about 2,500 who are directly
involved, see estimates below.
|
|
Full-time |
Part-time |
|
Fishing |
550 |
180 |
|
Aquaculture – mussels (77%), oysters (19%), salmon (8.5%), trout etc. |
330 |
476 |
|
Processing |
315 |
420 |
|
Ancillary employment |
210 |
90 |
|
Total |
1,405 |
1,166 |
Sources: NSRG (1999); Fitzgerald (1999)
There are 12 fishing ports in the
region, the largest port in the area and second most important in the state
being Castletownbere. There
are a further 5 secondary ports and 6 others as listed below.
|
Port |
Tonnage |
Value
£IR 000 |
|
Total all ports |
27,166 |
23,659/€30041 |
|
Castletownbere |
12,761 |
10,960/€13916 |
|
Baltimore |
3,509 |
2,727/€3463 |
|
Bantry |
2,945 |
1,551/€1969 |
|
Union Hall |
2,911 |
3,218/€4086 |
|
|
Kinsale |
1,614 |
1,809/€2297 |
|
|
Schull |
1,024 |
1,205/€1530 |
|
|
Crosshaven |
417 |
462/€587 |
|
|
Castletownshend |
} |
|
|
|
Crookhaven |
|||
|
Glengarriff |
Combined landing 1,986 tonnes |
||
|
Dunmanus Bay |
|
||
|
Clonakilty |
|||
Source: Fitzgerald (1999)
Most of the ports are located in areas
where factors such as distance from main economic centres, sparse population and
poor agricultural land combine to reduce employment opportunities.
The income from part-time employment in fishing, processing and
aquaculture makes an essential contribution to livelihood where alternative
incomes may be insufficient or seasonal (farming and tourism). Source: National
Strategy Review Group on the Common Fisheries Policy, (1999)
The fishing industry faces a number of challenges over the next five years for in terms of structural change, fleet modernisation and the development of processing facilities (particularly larger scale units). The Department of the Marine’s capital support for private and co-operative investment is ongoing with new programmes currently being prepared. Significant upgrading of the whitefish fleet, particularly in Castletownbere, has taken place over the last few years. This has been matched in part by investment in primary processing facilities on shore (sorting, grading and filleting), though there remain areas to be addressed particularly as large quantities of ungraded fish are still shipped to the Continent for further processing prior to retail.
The continuity of the supply of quality raw material is largely dependent on the capability of the offshore fleet to operate in waters distant from home ports and in all weather conditions. Quota restrictions in place on a number of the most important species remain a limiting factor. However, there remain significant opportunities to be realised among non-quota species and in aquaculture, which is not subject to production quotas.
Recent pronouncements from the European Commission on the conservation of fish stocks are seen as likely to impact negatively on existing quotas and on support measures for the industry.Increased output and higher value added
is required from the secondary processing sector. This has been spearheaded by a
number of smaller companies in West Cork, particularly in the shellfish sector,
smoked fish and frozen fish. The small scale of most enterprises, however,
remains an issue in terms of market development.
Total land area under forestry in the
region is currently about 26,000ha Source: SWS Forestry (2000), or 7.9%. The
land planted is largely marginal agricultural land, much of which was formerly
unenclosed mountain or bog. Government policy is to increase national tree cover
to 17% by 2030. Less than 17% of
woodland in West Cork is broadleaf, the remainder being coniferous (79%) or
mixed. Source: An Taisce, West Cork Woodland Survey, (1998). It is national
policy to increase the level of broadleaf trees being planted to 20%.
About 24% of forestry is privately
owned, although 77% of new planting in 1998 was private. Source: Irish Timber Growers Association, (2000). The
majority of private planting was undertaken by farmers (78%), although there is
also a minor level of planting by investors Source: Lafferty et al., (1999). The
introduction
of the REPS scheme has slowed down the rate of private planting due the higher
costs of acquiring land.
Annual premia to farmers of £175 (€222) to £290 (€368) per hectare of coniferous plantation, often on poor land are an important source of income for farm enterprises that may be marginal. Annual premia for broadleaf plantations are within the band of £250 (€317) to £340 (€431). Such grants are payable for 20 years and are coupled with an initial grant for planting.
“Landscape and scenic interest, was the most commonly recorded special interest feature – 61.4% of woodlands fall into this category. West Cork is dependent on tourism, which in turn is dependent on preserving the natural beauty of the landscape. Maintaining broadleaved woodlands as landscape features, should clearly be a priority. The Department of the Environment booklet on Tree Preservation Orders (TPO), suggests that Councils survey their trees and woodlands with a view to protecting those which, among others: have intrinsic beauty which can be appreciated over a wide public area; contribute to the distinctive character of an area or are a significant feature of an important scenic view. Unfortunately, there are only a handful of TPOs in place in West Cork.”
|
SPECIAL
INTEREST VALUE BROADLEAVED
& MIXED WOODLANDS |
|
Out
of 459 woodlands
|
% |
|
Special Interest |
|
|
Scientific |
42.5 |
|
Recreation |
20.9 |
|
Landscape |
61.4 |
|
Education |
14.8 |
|
History |
22.7 |
The survey also records damage to woodlands and threat of further damage. Most of the broadleaved/mixed woodlands face some form of threat, the major causes of damage being grazing (35.5%), felling (19%) and invasion by exotic species particularly rhododendron (13.7%). The involvement of farmers with REPS, has had a positive impact on the management of existing woodlands.
There is growing concern among local
communities at the level and nature of coniferous planting in certain areas of
West Cork. This is voiced where
sitka spruce plantations blanket whole areas without regard for visual impact
and the existing contours of the landscape. Clear-felling large areas, though
less common, is still practiced. This can result in not only in the visual
degradation of the landscape, but can also have a detrimental effect on habitat,
soil and water quality.

The West
Cork, Lee and Owenabue Valley region contains variable levels of services sector
development. In recent times, the
strongest level of employment growth has been in private sector services and in
commerce and retail adjacent to urban areas. The services sector has been the
major source of employment growth in the area accounting for 96% of employment
growth from 1991 to 1996. Whilst over 53% of all jobs in West Cork are in
services, this is still well below the national average at 64%.
For the most part, service sector growth has been fueled by the growth in consumer spending and demographic changes. In this respect, population growth and the comparatively high levels of household income in the region’s larger towns has been a key growth driver in local private sector service employment. In particular, the region’s economic infrastructure has benefited from an increase in the provision of a broad range of professional services. Aside from professional services however service sector employment can be poorly paid, part-time/seasonal and with limited opportunities for progression. The viability of some local services can also undermined by seasonal fluctuations in demand.
Growth in the internationally traded services sectors has been modest, although the increase number of consultancies and specialist professional services operating from the region suggests potential in this sector. Furthermore, the development of the West Cork Technology Park will accommodate a diverse range of activities including software development, ISP/ASP’s, shared services, back office operations, electronic publishing, technical support and research and development. All these disciplines represent the “New Economy” and illustrate the success of the strategy for technology sector growth initiated by the West Cork LEADER Co-op. Future growth in this sector will be critical to diversifying the region’s economic base.The
following table denotes the key services available locally at the beginning of
1999.
Public
Services
|
No. |
|
Head Post Offices District P.O.s Post Offices |
3 3 85 |
|
Garda Stations District Courts |
32 2 |
|
Secondary schools |
25 |
|
Primary Schools (of which 5 are Gaelscoileanna) |
88 |
|
Hospitals – General Community |
1 8 |
|
Health Centres |
21 |
|
Social Welfare Offices |
8 |
|
Public Libraries |
9 |
|
FÁS Employment Services Offices |
1 |
|
|
|
|
Private Services |
No. |
|
Bank Branches Sub Offices |
28 3 |
|
Credit Unions |
9 |
|
Accountant’s Offices |
39 |
|
Dairy Co-ops Branch outlets |
4 30 |
|
Playschools/childminders (reg.) |
86 |
|
Doctors (G.P.) Miscellaneous Private Services |
90 |
The public services provided, in
particular schools, post offices and health care, are critical to the viability
of rural communities. The future of the a range of public sector services is
threatened by a range of factors including:
1.
Rationalisation within the public sector. Whilst the wave of post office
closures of the early 90s has been temporarily halted as pressure on government
expenditure has eased, nevertheless, such services remain vulnerable.
2.
Alternative means of delivery. The
increased use of telephone and internet banking have already led to bank
sub-office closures. A further erosion is expected over the short to medium term.
3.
Labour shortages have led to cutbacks in service in the health care
sector in urban areas, but the threat may soon affect rural areas.
4.
Increased mobility has led to the further centralisation of services in
Cork City and the urban areas. Not only does this put pressure on local shops
but also results in declining use of schools and local post offices and other
local services.
5. Changing demographics. Declining and/or aging population in villages arising from the lack of serviced development land in rural areas.
Quite
apart from its contribution to local employment, the provision of a good range
of services will assist rural communities thrive and prosper.
It is also critical in attracting new commercial investment to the
region, vital factors in ensuring the viability of local communities, existing
businesses and to the active management and care of the countryside.
Conversely, poor service infrastructure undermines rural viability,
social fabric and family networks with adverse effects on the economic and
social well-being of rural communities.
The greatest concentration of non agri-related
manufacturing activity tends to be found in towns adjacent to Cork. Centres such
as Ringaskiddy, Carrigaline, Ovens, Bandon, Kinsale, and Macroom, although
drawing considerable employment from Cork, also provide considerable local
employment opportunities and as well as important linkages to local services.
The location of these enterprises clearly demonstrates that
infrastructure, labour availability and access to markets are key determinants
in supporting manufacturing activity.
Conversely, the greater the distance from the city the lower the
concentration of manufacturing activity. Clonakilty,
Skibbereen, Bantry, Castletownbere, and Dunmanway all support a reasonable
degree of manufacturing activity. In
addition, the presence of manufacturing firms in villages such as Ballineen,
Ballinadee, Enniskeane, Drimoleague, Kilbrittain, Drinagh and Durrus accounts
for a higher than average level of manufacturing employment in remoter
locations.
Inward investment supported by the IDA to the region is comparatively modest. Again the greater proportion of this investment favours eastern locations, notably the clustering of healthcare and pharmaceutical concerns in Ringaskiddy and the harbour area. Significant investments have been made in EMC, Alcatel, Eli Lilly and Schering Plough (Brinny) Co., while Schaeffer Electronics, Rowa, Ship Co. Ltd, Donovan Medical Equipment and General Semiconductors represent IDA investment in remoter rural locations.
In recent years information technology
has emerged as a sector in its own right and in a local context represents the
most credible attempt to broaden the economic base of the region. The dramatic
success of the Irish Economy correlates closely with significant success on the
part of the IDA in attracting industry leaders in software and technology.
While West Cork has profited from a shift in IDA policy designed to
achieve a greater balance in the dispersal of investment to the regions, the
area has impressively marshaled its key resources to attract overseas technology
investment. These include good telecommunications infrastructure, exceptional
quality of life as well as access to a skilled labour pool.
Recent studies confirm the availability of a local graduate labour stream
“ The conclusion drawn from the study
is that there is an adequate supply of qualified IT personnel originating from
the region. There are approximately
2,487 places available in technology courses in the Munster region alone.
Of these an average of 45.8% are taken by Cork students and of them 21%
are from West Cork. With the number of these places growing at 6.3% a year, there
will be an average of 336 students from West Cork graduating from technology
courses each year over the next five years”.
Source: ESRC/UCC (1998)
“There is an adequate IT skills base
capable of sustaining an IT industry in West Cork employing 2000-3000 graduates
in the medium term”. Source ESRC/UCC (1999)
Animation and capacity building
initiatives on the part of the West Cork LEADER Co-op have led to the
development of the West Cork Technology Park.
This comprises almost 27,000 m2 of high specification office and
manufacturing accommodation and is the prime focus for IT investment in the
region. Currently two
overseas companies and an indigenous IT enterprise with employment targets in
excess of 200 have located in the park in the last year, while a number of other
enterprises are expected to locate in the facility in the short term.
Notwithstanding the significant increase in technology skills and capabilities in local services and manufacturing concerns, one of the critical issues for the region will be how best to utilise the presence of industry leaders such as EMC, and Alcatel, the West Cork Technology Park as well as the region’s resources and competitive advantages in developing an indigenous IT sector. To date, the development of indigenous IT enterprises has been modest although notable successes include 1-2 Travel.com, irishmobiles.com, B2Bsoft and Data Warehousing Network.
The appeal of West Cork and the Lee and Owenabue Valleys is based primarily on the rugged landscape, coastline, environmental quality and its attractive towns and villages. Emerging trends and the increased sophistication of international tourism favour the product base currently being developed in the region, with increasing demands for environmental quality and a growing preference for natural resource type activities and amenities. In recent years the region has seen a considerable investment in new accommodation in all categories, and to a lesser degree in amenities and facilities. The spatial distribution of this investment, allied to the region’s prime fee paying visitor attractions at Garnish Island, Bantry House, Mizen Vision, Model Railway Village and Charles Fort confirm the special appeal of the coastline.
West Cork enjoys a high recognition factor in domestic and overseas markets and benefits from direct air and sea access from lucrative British and Continental markets. Whilst sub-regional data is difficult to assess, the most recent estimates derived from regional data and analysed against supply inventories suggest annual tourism traffic in excess of 500,000. Source: Tourism & Leisure Partners (1996). The visitor capacity to the region can be quantified by an assessment of the approved accommodation base.
|
Product |
No.
of Establishments |
Capacity |
|
Hotels |
34 |
1040 rooms |
|
Guesthouses |
25 |
221 rooms |
|
Bed & Breakfast |
238 |
979 rooms |
|
Caravan & Camping |
10 |
668 pitches |
|
Hostels |
17 |
408 beds/63 rooms |
|
Self Catering |
556 |
1596 rooms |
|
Specialist Accommodation |
4 |
N/A |
|
Total |
|
|
Source: Bord Fáilte (2000)
An assessment of the origin of visitors tallies closely with regional statistics, with Continental and British visitors predominant. In recent years however, domestic visitor numbers to the region have increased appreciably. Source: Fuchsia Brands Ltd. (2000). In employment terms it is believed that overseas tourist expenditure directly sustains in the order of 1800 jobs with domestic earnings accounting for an additional 500 jobs. When seasonality and the part time nature of employment is considered, full time job equivalents of 1200 for the region are estimated.
Enquiries and bookings of accommodation through the network of Tourism Information Offices represent a useful measure of the region’s tourism throughput.
|
|
Enquiries |
Bednights |
||
|
|
1998 |
1999 |
1998 |
1999 |
|
Skibbereen |
30,191 |
29,171 |
1,705 |
1,509 |
|
Kinsale |
56,343 |
61,977 |
7,287 |
7,842 |
|
Bantry |
25,122 |
24,609 |
2,468 |
1,630 |
|
Glengarriff |
1,530 |
4,590 |
158 |
436 |
|
Clonakilty |
4,217 |
7,325 |
872 |
1,196 |
Total |
177,403 |
127,672 |
12,490 |
12,613 |
Source: Cork/Kerry Tourism (2000)
Undoubtedly the recent investments in product development and marketing have been critical in maintaining the appeal and competitiveness of the region. However, greater levels of effectiveness must be achieved in managing tourism demand, both in terms of numbers and timing, in an effort to reduce the considerable seasonal pressures that some local destinations experience. Quite clearly the region possesses the undoubted potential, visitor appeal and the resources to increase tourism numbers, yields and revenues. There are however, a number of inhibiting factors to tourism development in the region. Chief amongst these is seasonality which militates against the viability of businesses, new investment and the creation and maintenance of employment. Currently tourism demand within the region is heavily concentrated within an eight week period, July-August. In addition, further growth is restricted by labour shortages, flight access and schedules, limited niche market development, fragmented marketing, increased competition from emerging locations as well as the relatively long travel distance from the eastern conurbation which has traditionally restricted the development of lucrative off-peak weekend business.