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To develop high quality innovative goods
and services utilising key local natural resources and skills satisfying
specific market demands.
· Extend Fuchsia Brand initiative to complementary economic sectors.
· Use Fuchsia Brand profile to encourage new entrants in food, tourism and craft sector
· Target high yield market segments in the marketing of local goods and services .
· Assist niche product development in food, fisheries, tourism and craft.
· Assess market potential and commercial opportunities for local goods and services.
· Analyse local resource potential to aid new product development.
· Promote recyclable / eco friendly packaging for Fuchsia Brand participants.
· Develop market intelligence and information systems to assist the ongoing development and promotion of the Fuchsia Brand.
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Develop niche export potential using local
synergies and economies of scale.
- Use regional profile to develop culinary tourism, particularly as an aid to reducing tourism seasonality and in strengthening linkages between tourism and complementary sectors
- Assist artisan food producers to diversify by developing activities and services complementary to their core business.
- Promote key destination resorts to stimulate non-peak tourism business
- Develop and promote health/spirituality tourism
- Adapt existing local food products (size, weight, packaging) for hamper/gift market.
- Incorporate interactive elements into West Cork portal site to allow online sales of Fuchsia Brand produce
- Promote new product development through revival of local specialities and use of traditional foods.
- Assess niche market opportunities for quality approved local goods and services in selected export markets.
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Promote the establishment of a research and development facility for
local food and fisheries firms to facilitate new product development and product
evaluations and quality control testing.
- New economic sectors and activities incorporated into the Fuchsia Brand strategy
- Number of new enterprises participating in the Fuchsia Brand initiative
- Revenue earned from hamper/gift market
- Number of Fuchsia Brand participants diversifying core activities and revenue earnings into complementary areas.
- New export markets created
- Value of export earnings of Fuchsia Brand produce
- Number of tourism marketing initiatives targeted at specific market niches
- Number of off-peak destination tourism marketing initiatives
- Reservations and revenue earnings arising from same
- Number of local and regional specialities developed/traditional foods revived
- Number of new certified quality approved Fuchsia Brand participants.
- Increase in product lines/categories marketed under the Fuchsia Brand initiative
- Number of joint venture production or marketing initiatives undertaken between the Fuchsia Brand initiative and retail multiples
- Capital expenditure incurred by Fuchsia Brand participants in developing increased production or visitor capacity
- Increase in turnover, profitability and employment arising from Fuchsia Brand participation
